Social media is no longer the wave of the future. It’s right here, right now, bearing down on us and drowning all websites that don’t conform to its demands. Sharing is the key way to get your site noticed, and Social Media is a major tool in making that happen. It’s the glue that’s going to stick you to your audience. Whether you have a blog or you’re trying to open an online store, social media is how you make it big or fail. No pressure, though!
The secret to social media is how shareable your content is. You want to get people to do your advertising for you; word of mouth hasn’t died, it moved online. With the right formula, happy customers or readers will paste your work all over the web and endorse you before 600 of their closest friends. Here’s how to make sure that your blog stays out of its own way when it comes to social media. Share and share alike, and soon your fanbase will be huge.
Get a Responsive Theme
The very first thing to do to make your site shareable is to consider how people will view your site. Sure, lots of people who still do their web browsing on desktops and laptops. But more and more blogs and online shops are being visited on mobile first. Every time a person clicks a link on their smartphone, they’ll either see your site either with a mobile version or as it looks on a desktop.
Needless to say, a site that’s gorgeous on a full screen isn’t going to look as good on a tiny smartphone or tablet. If your site is already designed, you can install a plugin to create a mobile version that ensures things like font size and contrast work for mobile. But this is little more than a band-aid. Some of your site content won’t display well or at all to mobile users. Plus, it can be like managing two different sites.
So if you have the time and the ability, you should invest in a responsive theme. These beautiful themes will make sure that your site always looks its best no matter what it’s viewed on. It allows you to serve the same design and your exact content on all devices. The theme changes that core content for each device that it’s viewed on. It maintains things like patterns, formatting, and font/style, so that the effect of the site is consistent. If you’re using WordPress, make sure that the theme you select says it is responsive. Check out some of our favorite examples in this article.
Add Social Media Buttons
Believe it or not, it’s easier for people to connect with your site through social media if you put social media buttons on it. At this point, there’s no excuse to not have your site link to at least a Facebook page and a Twitter account.
If these modern social media things aren’t your strong suit and you don’t feel like learning them, hire a social media expert. A good online presence requires a strong social media presence. But that doesn’t mean that you have to plan everything yourself. Working with a professional at least at first will give you a good idea of what needs to go into a proper social media campaign. You can find them on Upwork.
Besides on your site itself, and on Facebook and Twitter, you can add links elsewhere, from an online art portfolio like DeviantArt to some good reviews of your products on other sites. Whatever you’d like to see shared on social media, you should add to your site with widgets. If every page of your site has a discreet but visible link to social media, you’re giving readers every chance possible to promote you for free. That’s what you want.
Ensure You Deliver Quick Load Times
To get a big social media response you need to be fast. People don’t sit on their smartphones and browse the web from a stable location. They’re following Twitter links while they ride the bus. They’re checking a Facebook story on their phone while answering the company phone with their other hand. Smartphone and tablet users are not patient people. If you’re adding widgets to your site, make sure that you test how fast it loads.
Make Every Landing Page Relevant
Typically, the “landing” page is the first page of your site. Someone types in your URL and they discover that their web hosting reviews guide was wrong: it is possible to build amazing sites through that hosting provider. They can look around at what turns out to be an introduction to your site. This is a great opportunity to tell them the things that you want them to know, establish a report, and so on. But, when you’re encouraging the use of social media on your site, any page that has shareable content can become the landing page. This means that you need to optimize your basic layout so that, from any page that someone is linked to, they can quickly and easily navigate your site. Doing this well will result in more internal traffic from your site, meaning that you get more page views on all pages whenever just one page is shared.
Keep Internal Links Optimized
To move people around your site, you have to make sure that your internal links are optimized. Remember all those “if you liked this, check out these” links that you see scattered around the Internet? That’s what you have to do here. You need to present hooks at the bottom (or the side) of every page that gives people a reason to stay on your site. Especially once they’re done reading the article or deciding whether they’re going to buy that piece of jewelry. You should be linking them to the highest value pages within your site; i.e., places that have the most to offer (successful blog posts or high selling items, for example) or things that are best for you to have (like pages that let them register an account with your store, or leave comments on your work, or join your newsletter.)
Allow Comments and Feedback
The Internet might as well be called the Great Debate because that’s what everyone wants to do. You might not want to open a can of worms by having comments on your blog, but you should. Allow people to register with social media accounts and before you know it your forums will be blowing up with people from major social media sites talking, connecting, and chatting with you. This is particularly easy in WordPress. Check out available plugins to support registration to your site via social media.