A business owner looking to create a successful website needs to understand which features are necessary and which aren’t. However, this is sometimes easier said than done. There are no set guidelines for what’s going to bring in more traffic, but there are indicators that you can borrow from other successful sites. Taking a quick glance at some of the more successful sites will reveal to you features and ideas that work. Here are some of them:
If your website is for your business, it needs to have information that is relevant to your business. Not all businesses believe in this and sometimes end up omitting some of the most crucial details out of their site. For example, it might be tempting to have a page dedicated to how your company was founded and the ideals behind it. Make sure that you use the space optimally, providing relevant info which will be helpful to your users. You also need certain key aspects—if you’re selling clothing or jewellery, for example, you need to put up good pictures. If you’re running a restaurant, there should be a copy of the menu available for people to look over. The address and phone number for your brick and mortar store (if you have one) should also be available. It’s easy to forgo these in favor of other, flashier content, but keep in mind that flashy won’t necessarily lead you to success.
Links To Social Media
Given how much most people in today’s world rely upon social media, it’s no surprise that the most successful business sites out there have links to social media pages. This isn’t to say that you need to be on all social platforms, but choosing some of the more relevant ones is important. Social presence is an important form of validation of your business. Not having an active social presence can raise concerns about your business in your visitor’s mind.
An Uncomplicated Site Map
One of the first things you should do when doing a rough design concept for your website is attempt to make the site map as uncomplicated as possible. You want site navigation to be easy, not frustrating. And as tempting as it might be to throw some “fun” or “flashy” map destinations in there, try to avoid doing so. You want your navigation to take people to pages that offer pertinent information. Throwing in filler links will just lead to people being frustrated or losing interest.
It’s hard to find a person that doesn’t have a mobile device, and this is why you need to consider either making your website mobile compatible or designing a separate mobile version of your website. Consider how many people are browsing the Web on their phones and tablets at any given time and you’ll realize just how crucial this feature is. Being mobile compatible means you’ll see a considerable rise in traffic, which in turn will likely bring you more exposure and more revenue.