When it comes to choosing advertisements to use on your website, you’re probably not thinking about how they look or what the content is. You’re probably just thinking about how much money you’re going to make from the addition of ads! While it’s true that ads are a great way to earn some money on your site, they’re not always helpful. In fact, sometimes the ads you choose can actively harm your website’s success. The ads you chose could be slowing down your site’s traffic and that’s not good for your site in the long run. In fact, this can really ruin your chances at success. That’s not something you should deal with, so you need to know what it is about your ads that could be hurting your site traffic and driving away site visitors. Here’s the scoop on ads, and why they might be doing more harm than good.
They’re Too Obnoxious and Large
One of the main reasons why your site’s ads could be hurting your site traffic is because of how large and obnoxious they are. You may think your site’s ads are perfectly fine, but you need to look at it from an objective viewpoint and see how much space they’re taking up. If it looks like the ads are slowly taking over the layout of the site, then they’re too big. Ads that take up too much space make your site look totally unprofessional. Nobody wants to visit a site that is filled with ads, so you’re going to be doing more harm than good just by having ads that are too big. That’s not something you should have to worry about, so keep the size and placement of your ads in mind.
They Don’t Relate to the Site’s Content
Another reason why the ads on your site could be hurting your site’s traffic is because they don’t relate to the content of your site. It may be a small ad, and it may not be obnoxious, but that doesn’t mean it’s actually a good ad. You should always have ads that relate to the content of your site so that people can feel like they’re on a page that was made by a human being. Having too many random ads makes it seem like a hoax site that a bot came up with, so avoid doing that.
They’re Taking over the Page
How many ads you have can make a huge difference in your site traffic. If they appear to be taking over the page or they take up more space than the content of the site, you’re not going to get very much traffic in the long run. You need to be aware of this before you decide how to display ads on your site. You don’t want to drive visitors away because your site looks like it’s being taken over by tons of ads. Keep it to a minimum and keep it unobtrusive. Otherwise, people are not going to want to use your site at all.